Friday, February 8, 2013

Lifebuoy se haath dhoye kya? - HUL ads on Rotis at Kumbh Mela

Ads on rotis - nobody would ever thought of this! HUL comes up with this new and unique way of marketing it's daily soap - Lifebuoy. Kumbh Mela, being the largest gathering on earth, every marketer would like to get the maximum out of this, build a brand image, reach out to millions of people and this 'Lifebuoy se haath dhoye kya?' ad definitely stand out and achieves its goals.

The ad is so apt that as one should wash hands before eating and what could have been a better way if it this is written on the food itself. The company has made special heat stamps that leaves an impression on the roti, but how ethical it is to promote a brand this way, still remains debatable.

No comments:

Post a Comment

Ads Inside Post